We’ve switched from Tim Hortons to Starbucks
Saturday, September 19th, 2009September 19, 2009
Tim Hortons Head Office
874 Sinclair Road
Oakville, ON L6K 2Y1To whom it may concern:
I had a morality crises today. I asked my daughters, “Mommy wants a coffee and five Timbits. Does anyone else want any Timbits?” One said she’d have some, but the other said, “I’ll have two, but don’t get any chocolate.” I asked, “Why not?” She replied, “Because they’re not fair trade.” I said, “Neither is the coffee, so what’s the difference?” She got angry with me, and explained that I shouldn’t buy Tim Hortons coffee either. This sparked an hour of discussion that involved some research on the internet.
We have three coffee shops in our home town: Two are Tim Hortons, and one is a Starbucks. The Starbucks is in our Safeway, and we usually only buy coffee there when we have to buy something at Safeway, which isn’t very often because we prefer to shop at another store. This means we usually go to one of the two Tim Hortons once or twice a day; buying a total of at least one large coffee and donut a day, and as much a four large coffee based drinks in addition to baked goods.
After our discussion and research, we’ve decided to switch to Starbucks solely on the fair trade issue. I’ve compared prices, and Starbucks is 12¢ more for 473 ml of coffee. This will add up to more than $50 a year, but we are willing to pay it in order to be sure a fair price is paid to the coffee grower.
We would consider switching back to Tim Hortons for convenience sake if Tim Hortons begins to use fair trade coffee and chocolate in all its products. Please contact me if this happens.
I have given a copy of this letter to the two Tim Hortons in town, and have posted a copy on my blog to encourage others to be more conscientious about their coffee and chocolate purchases.
Sincerely yours,
R. J. Grigaitis
Below is the response I received from the above letter. I obtain permission from the TDL Group to post this on my blog.
Dear Mr. Grigaitis,
Thank you for your questions regarding Tim Hortons and fair trade Coffee. We believe the best approach to address the long-term issues facing coffee growers is through a “coffee partnership” program. Although fair trade programs are admirable we decided against buying fair trade coffee and developing a program that works directly with the growers. The fair trade program requires certification on behalf of the farmers which is an expense they cannot usually afford plus it provides a price that has no relation to the quality of the coffee.
In 2005, we launched a coffee partnership pilot project to make a meaningful contribution in the fight against poverty amongst the people who are an integral part of the coffee industry. We also wanted to play a meaningful role in providing for the future supply of quality green coffee. The initial pilot project in Guatemala touches approximately 1,000 small coffee producers and their families and is intended to directly improve the living conditions of about 5,000 people. Under the program small coffee producers are being provided with technical support and training to help them increase the amount and quality of coffee they produce. Assistance is being provided to them to get their coffee to market, at the best time and for the best price, while emphasizing the need to respect and protect the environment. The program aims to improve the social conditions of the farmers and their families by identifying and addressing the pressing needs of the families, especially youth education.
In 2006, we launched two additional coffee partnership projects, one in Columbia and one in Brazil, with the result that these programs now touch the lives of approximately 9000 people.
With this new and innovative program, Tim Hortons is helping to improve the living conditions of thousands of small coffee farmers and their families. More importantly, we believe that Tim Hortons will set an example for the rest of the coffee industry and showcase how coffee can be produced in a sustainable way based on strong partnerships within the supply chain.
Kind Regards,
Sheila
Operations Services
The TDL Group Corp.
My reply to this was quite simple:
If fair trade certification is too expensive for your coffee growers to afford, then obviously you’re not paying them enough. I’ll stay with Starbucks because they pay their growers enough so that they can get fair trade certification.



